This firm undoubtedly does the largest retail business of any store outside of Toronto. They control large stores at Tilsonburg, Orillia, St. Thomas, Chatham and Ridgetown. The surprising growth in every direction is the result of far sighted energy and liberal treatment accorded its customers by every branch of this big concern. Their buyer visits Europe every six months to make purchases for the various stores. They buy largely from manufacturers both in our own and other countries. The advantage of this connection to this firm is very great, as it puts them practically on a wholesale basis. They seem to realize that it is a wise thing to share [this important price] [..... ] with their customers, and care buyers should investigate the special values they constantly offer the public. No one who has visited their store at Simcoe could fail to be struck with its bustling activity, the steady steam of contented customers ever coming and going through its many departments, its large and tastefully selected stock, up-to-date methods and the courtesy and attentiveness of its employees. Simcoe shoppers may well be proud of this popular store, representing as it does, the energy and push of the Simcoe people.